31 Oct 2018

4 Reasons Why Schools Should be AR and VR Savvy

September means falling leaves, pumpkin spice everything, and back to school. At Marketing X-Rays, we also believe that September should kick off a season of innovation. If you know us, you know that we are fanatical about using cutting-edge technologies in our marketing strategies. We’ve seen what AR and VR can do for business, but what about the benefits it can offer to the way we learn? This back-to-school season, we want to look at some great ways to bring AR and VR into our schools.


Time to get schooled.

I’ll admit it. We haven’t heard of half of the AR and VR startups that are out there. New ones are popping up all the time and many of these interactive technologies are designed specifically for use in schools.

4 Reasons Why Schools Should be AR and VR Savvy | MARKET|AR by Marketing X-Rays

For those who are behind the times, here’s a brief run-down:

While Virtual Reality (VR) involves the immersion of the viewer in an alternate reality through the use of a visual device and program, Augmented Reality (AR) allows you to interact with the physical world around you through a device and app that provide cool visual effects and enhancements. Both technologies have vast applications in our evolving world.

Financial benefits of AR and VR

As AR and VR technologies become more widely used, more cost-effective options are becoming available. We’ve all heard of Google Cardboard, which is the name behind the simple, assembly-required VR viewers that can be used with any smart phone. This is a great, affordable way to get this technology into the classroom.

Other companies like CoSpaces.eduoffer programs specifically for use in the classroom, which means subscription prices on cutting edge technology.

Global benefits AR and VR

We all benefit when our world becomes a little more connected. With AR and VR, students and educators can explore farther than they ever have before. Virtual and augmented reality offer us opportunities to immerse students in distant places, go on field trips anywhere in the world, and even interact with diverse people and cultures.

The added benefit is that these travels leave no environmental footprint and cost nothing more than the equipment used. AR and VR can open a world of opportunity.

4 Reasons Why Schools Should be AR and VR Savvy | MARKET|AR by Marketing X-Rays

Educational benefits of AR and VR

According to a research posted on realitytechnologies.com,the human brain “tends to remember 10% of what it reads, 20% of what it hears, but 90% of what it does or simulates.”Studies show that we learn better through hands-on experience than through any other type of learning.

Through AR programs like the LARA app, students can interact with books, lessons, and other teaching materials in the real world. Imagine the images in a textbook coming to life in front of you or reading text that pops up as you view items in a classroom. Students can create their own AR media experiences, too, giving them hands-on technological experience.

Virtual reality also has many applications in the classroom. Simulation programs allow students to gain hands-on professional experience with zero risk. Mechanical students can rebuild engines and medical students can perform surgery without liability. The possibilities are endless.

A wide array of skills, subjects, and modes of learning are possible with AR and VR.

Technology is a Marketing Tool.

Okay, we had to throw this one in there. At first glance, it seems like schools and marketing don’t necessarily go hand-in-hand. That’s not true.

Every educational district and institution is its own brand.

Education is getting more and more competitive. Universities have to increasingly set themselves apart from the competition. Even public school districts are involved in the marketing game. What better way to attract a serious student body, committed families, and increased funding than to offer an innovative educational experience?

AR and VR are the future. Schools would be wise to recognize its impact not only on education, but on public perception.

If you haven’t considered the future of AR and VR, now is the time. Have questions about the practical applications for AR and VR? Let us know!

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