OUR BLOG

31 Oct 2018

Medical Marketing Check-Up Fast?

We’ve taken an exciting new step in marketing for medical professionals!

Marketing X-Rays is all about offering medical marketing solutions. When we saw the difficulty that many private practices have in marketing their vital services, we knew this was a great field to dive into. In recent years, we’ve worked with several healthcare practices to boost their marketing mojo.

Medical marketing | MARKET|ER by Marketing X-RaysOur most recent successful medical marketing makeover was for Volusia County’s own Blue Ocean Dermatology. Jason Welch is a busy medical professional whose priority is taking care of his patients. The difficulty of operating a medical practice is that you have to juggle the responsibilities of both provider and business owner. Medical marketing can quickly lose priority, despite the fact that it’s essential to helping you maintain a thriving practice.

 

Just what the doctor ordered.

We were tasked with breathing new life into Blue Ocean Dermatology’s medical marketing strategy. Jason Welch wanted to modernize Blue Ocean’s website and reach more potential patients through social media. He wanted someone with the same high professional standards as his own to take the helm of this project and free him to do what he does best. That’s how he found Marketing X-Rays!

We started with two thorough brainstorming sessions and a detailed questionnaire to help us deeply understand Jason’s practice. From there, we agreed on a strategy:

Our prescription? A brand new, optimized website; a professional photo session to get beautiful, personal images of the team and offices; a completely redesigned social media strategy; and unique content to set Blue Ocean Dermatology apart from the competition.

Who’s taking care of you?

It’s not easy to give new life to your healthcare marketing strategy. If you’re one of the many medical providers who are undervaluing the power of your marketing to maintain your practice, here are a few quick-hitting facts to remind you that your marketing strategy may need a booster shot.

Medical marketing | MARKET|ER by Marketing X-RaysWe’re undergoing a visual revolution.

Consumers want authentic connections and responsive information and they’re turning to video and images to get it. Forbes.comclaims that “mobile consumption of video content continually rises by 100 percent annually.” Blame it on YouTube if you must, but the facts don’t lie. Your medical practice needs media marketing.

More people are browsing on the go.

Smart phones and tablets have replaced the old personal computer and laptop for convenience. When we want information, we grab the nearest device and expect the answers to be at our fingertips, fast. An optimized website means that your patients can search for a doctor anytime, from anywhere, and find you.

People of all ages are on social media.

According to entrepreneur.com, “The demographic group age bracket 55-64 is the fastest growing demographic on social media.” They also point out that young people are using all social media platforms. It’s more essential than ever for businesses to market on social media.

What are your biggest medical marketing challenges?

Marketing X-Rays is proud to offer medical practice marketing. If you are struggling in your marketing efforts, ask us about our medical marketing packages today! Blue Ocean Dermatology loves their nose website and running social media strategy!

Medical marketing | MARKET|ER by Marketing X-Rays

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