MARKET | RE
Illuminate the Invisible with MINERVA.
Marketing X-Rays is proud to use the MINERVA market research strategy and technology to revolutionize your marketing strategies and communications.
The MINERVA Process
MINERVA stands for Mirror Neuron Research Validated Approach. MINERVA is a small-group, market research strategy. The Marketing X-Rays team incorporates psychoanalysis, cognitive and behavioral therapy techniques, symbol therapy, art therapy and cultural anthropology to analyze our sessions and reach into the subconscious of your potential customers.
The specialized MINERVA process gives us truly X-Ray vision into what your consumers need and want from your marketing.
Here’s how it works:
- We start with an X-Ray consultation to determine your marketing goals.
- Marketing X-Rays recruits participants who represent your target audience.
- We host an interactive research session of 3 hours.
- Then, we apply the MINERVA process to reliably predict your consumers’ influences, preferences, and decisions.
You want to maximize the effectiveness of your marketing and we want to help! Accurately and reliably predict your consumers’ needs with Marketing X-Rays and MINERVA.
- Marketing X-Rays will create and design marketing images and messages that are guaranteed to unconsciously appeal to your ideal consumers and meet your goals.
- During a thorough presentation, we will present you with your new marketing communications and materials.
- We’ll host a workshop for you and your team, to demonstrate the reasoning behind our research and why the chosen strategy will be successful.
- Marketing X-Rays will be by your side to follow up and measure your results.
Step into the Light
Have you ever wanted to achieve instant, voluntary acceptance in your consumers’ minds? With MINERVA, you can.
At Marketing X-Rays, we’re all about innovation. Market Research is a necessary component to any successful marketing strategy, but that doesn’t mean you have to rely on archaic methods to reach your target audience. MINERVA is interactive and adaptable to your unique business and market.
Get right to the hearts and mind of your target audience, in a positive way!
Want a Peek?
The MINERVA approach concentrates on what happens in the consumer’s mind at the level of psychology, but also incorporates biology, cognitive and behavioral therapy techniques, symbol therapy, art therapy and cultural anthropology, because we understand that consumer behavior is affected by many factors. We attempt to understand how these different factors work together. MINERVA delivers a deeper, more accurate understanding of your consumers than you’ll get from any other market research company.
Exclusive MINERVA Market Research
Trying to see inside the mind of the consumer can feel like peering into a dark room. MINERVA is a cutting-edge system that changes the paradigm of market research and delivers more reliable results than ever before.
Traditional marketing research is like looking around with a flashlight. With MINERVA it’s like seeing the world in a whole new light.
With MINERVA, we look from multiple angles to discover deep emotions that drive actions. A mentalist doesn’t read minds, they read cues. With MINERVA, we do the same thing and tailor marketing communications to lead customers to the decision or action path we want them to follow. It sounds far-fetched, but the results are nothing short of astounding. This is science, not smoke and mirrors.
Marketing X-Rays can strengthen the impact of your marketing efforts without turning your existing strategy on its head. Instead, we focus on improving every aspect of your current marketing campaigns to guarantee success.
The MINERVA approach is to engage a group of 8-14 carefully chosen subjects in the precise demographic you are targeting. A typical study consists of 3 hours of relaxed and fun interaction that includes conversation and role-playing. We uncover the emotions and unconscious feelings behind decisions, not just the decision. When we understand these emotions, we can understand what symbols or images will connect with that emotion or motivation, and tailor marketing materials based on those symbols. In fact, we guarantee that we will deliver measurable results.