Does Your Business Have a Strong Brand?
10 Tips to Build Local Brand Awareness
Have you thought about the impact your brand has on a local level? Many small businesses believe brand is not necessary or relevant. If you’re making this mistake, the good news is you can increase your brand awareness regardless of the size of your business. Making smart use of these essential business tools will garner long-term business health, growth, and success—right where you are!
#1 Advanced Logo and Corporate Identity
Your logo is the first thing people see and recognize. An expert logo design speaks to the industry, trends, and psychology of your potential customers.
A logo translates to a corporate identity when it’s displayed consistently across all marketing platforms. Recognition is born of repetition. When people recognize you, they feel like they know and trust you. When they know and trust you, they’re more likely to give you their business. Quality logos aren’t just for the big players!
Tips: Revive Fitness, located in Ormond Beach, came to us with an urgent yet broad need: a new brand identity for their company. Case Study
Your brand is the feeling that you give customers every time they come into contact with your business. It’s the perception they have of your products or services. A strong brand tells people what you’re all about and how you can help them.
Branding stems from your knowledge of how you can best serve your market. What can you offer your customers that no one else can? Discover this, and send that message through all of your marketing campaigns and business dealings. Your customers will feel the difference.
#3 Personal Brand
Who is the face of your business? The current trend in business is transparency, which means your customers want to look behind the scenes, hear your story, and get to know the people behind your business. Open communication across all of your online platforms not only shows people you care, but it shows them who you are, giving your business a personal edge.
With so much business taking place online, your customers need a reason to feel connected with you on a personal level. After all, business is about people. Show your face!
Tips: Check out our story!
First impressions last. That’s why a clean, comprehensive website is essential. Today’s website viewers want to get information quickly and easily. Is your website drawing them in and delivering solutions?
Accessibility of your website is also key. Smart phones are quickly becoming the primary device used for website searches. A website with a responsive design lets customers make an immediate decision to purchase a product or service from your company, from any device.
Tips: This test will analyze a URL and report if the page has a mobile-friendly design: Test it!
#5 Content Marketing
Yes, content is still king! Directing people to valuable content and solutions to their needs will earn you loyal followers. A good rule of thumb is to try to be as useful to your customers as they are to you. Offering regular, reliable solutions and information will build their trust in you and your business.
Time to maximize your impact: make your online content count with the use of keywords. You want to make your business stand out, but you also want it to be accessible. Keywords will help people find and share your information online, broadening your network. Why not make it easy on them?
Tips: Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Source)
#6 Social Media
Social media is essential in today’s market. It is a tool for offering visual communication of your company’s brand, helping you connect and resonate with potential customers.
Online platforms give you a chance to mingle directly with your target market. Social media is all about community. Find communities that your brand will resonate with and start sharing! Remember, your primary goal is still to provide information and offer solutions. Sales are a result of establishing trust and loyalty first.
Advertising is the opportunity to share your brand. Once you’ve found the tone that supports your brand and the voice that resonates with your target audience, it’s time to organize strategic advertising campaigns. Do your research and make sure you’re positioning the ads where your target audience will see them. Keep the elements of your ad simple and concise. Following up with calls to action will allow you to measure the effectiveness of each campaign.
In order to be authentic, you have to find your unique style. Precise, targeted advertising that highlights your uniqueness will be the most effective.
Tips: Visual content is more than 40X more likely to get shared on social media than other types of content. (Source)
Once you have the interest of a potential customer, keep it! A database, or email list, can be invaluable to this end. Communicating regularly with the people on your email list will help them recognize your value and keep them coming back for more.
A well-used database of contact information will help maximize your engagement with customers. It’s also a great tool for offering specials, sharing valuable content, and keeping your subscribers feeling good about your company!
Being a part of the business life outside of your office will give you the opportunity to build a strong, lasting reputation right where you are. Your local Chamber of Commerce is a great place to start!
Networking is about finding out how and where you can be of service in your community. Offering information and solutions to colleagues is an ideal way to build recognition and regard for your brand. You never know where your connections will take you.
Tips: We are proud member of the Daytona Regional Chamber of Commerce. Their membership of over 1000 businesses is diverse and representative of our community.
Involvement in charities not only shows that you care, but gives you a chance to interact with the community you serve. Charities offer opportunities to network, advertise through sponsorship, and show that your business is about more than just making money.
Communicating your volunteer activity on your social media platforms is a great way to highlight the organization you serve, while improving your reputation.
Most of these tools are about discovering what you have to offer and sharing it with the community you identify with. Give of yourself in these ways and you will get tenfold back in brand awareness and lasting business success!
Tip: To enhance children’s school readiness by providing opportunities for quality early learning, while strengthening family stability for a healthy community. We love and support Early Learning Coalition of Flagler and Volusia.