Welcome to the digital marketing age. If you’ve made it this far, it’s because you know something about staying abreast of trends and making yourself visible. In a world where digital noise is growing increasingly louder, your best option may be to reject the earplugs and start making some noise of your own. Now is the time to invest in marketing technologies and set yourself apart from the crowd.
Marketing Automation Platforms
Platforms like Mailchimp are free to join and make it possible to capture leads, track trends, and focus communication with new and existing customers at the click of a button. An automated marketing strategy can save you hours of time and increase your efficiency and profitability by concentrating and shortening your sales cycle.
Many of my clients produce short e-books full of useful information for your customers and then offer copies for free as an opt-in to their mailing list. Automation allows you to follow up on every download with a thank you note as well as additional offers.
While Automation is a paid feature on most platforms, the possibilities for adapting workflows to fit your goals are endless.
While it allows us to network and connect like never before, social media may seem like a one trick pony.
Social media is a constantly evolving machine and through revolutions in search capabilities, sharing, and integrated consumer options, you can now create a full-fledged experience for your customers through social media.
Better than giving them a reason to come back to your social media sites, give them a reason not to leave.
Mobile and Apps
One of the most significant and continuous digital trends is the growth of mobile commerce.
It comes down to this: the websites that capture customers are those that are mobile-optimized and responsive. Give yourself the benefit of capturing every possible sale by putting the ability to purchase at your customer’s fingertips.
Integrated apps can enhance and simplify the consumer experience and set you apart from competitors who are still operating in the dark ages.
Imagine you’re a fitness studio that offers an app with tips, photos, and videos on how to maximize your beach workout. Integrate a check-in and registration option and you’ve achieved digital domination.
It’s time to take your video marketing campaign to the next level. Live streaming is an opportunity for transparency and interaction.
Whether offering a peek behind the scenes of your company, providing educational opportunities, or facilitating live communication, live streaming video makes it possible.
This is a useful way to extend your reach and create a sense of community among your customers.
Take, for instance, a local bakery that shares live-streaming baking secrets from their very own kitchen. Voila! Everyone wants a taste.
Content and Retargeting
No marketing campaign is complete without content.
The evolution of technology means it’s more important than ever for small businesses to create organic content and see that it’s reaching the right audience.
The new facet of content marketing includes retargeting website visitors by tagging them when they visit your website and advertising to them in the future, ensuring that your ads are well-placed, drawing repeat visitors, and increasing brand recognition.
With a snippet of code on your website, visitors will automatically see your ads when they are on sites like Facebook. I’ve seen this short-cut reduce marketing costs for countless clients.
Retargeting will help ensure that your ads are well placed, draw repeat visitors, and increase brand recognition.
Even if you have all of the pieces of the marketing puzzle in place, a campaign can come to naught if you don’t use analytics to prospect and to measure customer engagement.
Basing your marketing efforts on concrete data is useful in not only meeting marketing goals but in improving the relationships you build with customers.
We are on the verge of a new form of storytelling. Virtual reality is an immersive experience that can take marketing to the next level, giving you the opportunity to fully integrate your brand into the living realities of your customers.
As a marketing technology, virtual reality can be used to broadcast events, convey first-hand experiences with your products, offer live education opportunities and entertainment experiences, and add a whole new dimension to your brand.
With augmented reality, the sky’s the limit! Check out the possibilities right here in the article and MAKE THE BIKE LIFE.
Interactive marketing has arrived.
Augmented reality gives consumers the chance to interact with companies and products like never before. My own experience with LARA Augmented Reality has been that the visual representation of products makes the buying experience more personal and realistic.
My clients have used it in ads, greeting cards, and video messages. You can also use animation to add style and flair.
It’s still a novelty to customers, yet advantage of photo-based communication and removes some of the cumbersome inhibitions that have, heretofore, put a hitch in the buying experience.
Paid Search Marketing
Paid Search Marketing is constantly giving us new ways to target our pay-per-click (PPC) campaigns. Programs like Google AdWords let you put yourself directly in front of your target audience at exactly the moment when they need you. Consider, too, the fact that local advertisements are cheaper and can put you in front of a focused audience. Increasing your visibility doesn’t mean you have to lessen your impact.
However you personally feel about this craze, we can learn a lot from Pokémon Go. This is a prime example of the demand for augmented reality, but it’s more than just that. As a cultural phenomenon, Pokémon Go gives us all a chance to take part in the same dialogue. Marketing a small business as a Pokestop, for instance, is not to be overlooked as a viable path to heightened visibility. After all, we all just want to be at the epicenter of the next big thing. Why not unite in the fact that we are all part of the same great evolution? (Pokémon pun intended).